In today’s search engine-driven marketing world, listings with solid content that clearly communicates value receive top visibility and attract the most buyers.
Lands of America will soon release new functionality recognizing the value of listing quality. With this update, buyers searching for land will see land listings with higher-quality content displayed higher on the site’s search-result pages.
Here are four actionable content tips to help your properties rank high and generate more leads:
- Pictures Speak a Thousand Words: Upload five or more high-quality images to show buyers what your properties look like.
- Map It: Let buyers see the exact location and shape of your listings. Use our in-house or third party mapping tools to set latitude and longitude as well as outline boundaries.
- Use Descriptions to Tell Stories: Help buyers imagine the enjoyable lifestyles at your properties and highlight the best features in 100 to 300 words.
- Speed Up Response Time to Leads: Subscribe to our lead notifications by text message to get real-time alerts. Win over prospective buyers with timely customer service.
Start improving exposure and search rankings for your properties by updating your listing content today!
