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Broker of the Week: Premier Ranch Properties Sells Utah’s Eagle Ridge Ranch, Biggest Sale of 2018

Congratulations to Jay Platt and Helga Baughn with Premier Ranch Properties for their sale this week of the 10,237-contiguous-acre Eagle Ridge Ranch in the Spanish Fork Canyon area south of Provo, Utah. The sale of the $35 million property was recorded on June 18, 2018, through the Lands of America Comparable Sales program. To date, this is the most expensive land deal recorded to date in 2018.

View of Eagle Ridge Ranch in Utah

Ready, Aim, Fire

Strategic planning for your land sales business boils down to a few simple steps: set clear, written goals (ready), identify the specific activities to get you there (aim), then execute the plan (fire). Top agents who do take time to strategically plan have a more predictable business and, consequently, they operate with more clarity.

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