This past year, the Land.com Network set massive traffic and leads records, and the good news doesn’t stop there.
Thanks to our team’s commitment to serving our land community in unprecedented times, the Land.com Network saw not just steady traffic and lead numbers, but incredible, record-setting ones for our advertisers.
With our focus on improving and investing in real estate technology, digital marketing, and advertising offerings, we rounded out 2020 with visits up 65% and leads up 80% compared to December 2019.
Monthly Visits
Monthly Leads
In 2020, here’s how we paved the way for land professionals to achieve even more success.
Reached All-Time High Traffic & Leads
setting several records and blowing 2019 numbers out of the water. In 2020, we saw 12+ million monthly visits—54% growth YOY, and achieved 61.8% YOY growth in buyer leads.
Redesigned LandWatch
to seamlessly adapt to all screen sizes, include new and improved advertising offerings, enhance lead generation and branding opportunities for sellers, and create a more seamless land search experience for buyers.
Moved to a single listing management platform
to save you time and energy when it comes to adding and/or updating your listings and seller profile, as well as monitoring property performance and lead forwarding across our network of sites.
Introduced digital tools for touring land remotely
including high-res video, virtual tour, and detailed map displays, allowing you to showcase your listings, and highlight the best features of your listings to attract more buyers online.
Optimized our advertising offerings
with stronger calls to action and prominent branding in search results. Ads are designed to help sellers better promote their business and expertise, as well as reach buyers who are actively searching for land.
Garnered the Most Rankings on Google’s 1st Page
for land and rural real estate searches, driving incredible exposure for Land.com Network sellers and helping them to capture buyers’ attention faster to generate more leads and business.
Provided additional opportunities for buyer engagement
including property email notifications, one-click property sharing, revamped seller directories, and an improved land search experience for those using a mobile device.
Bulked up our catalog of land seller, buyer, and owner resources
by adding valuable pieces to our ever-growing collection of land tips, advice, trends, how-tos, and LAND and TEXAS LAND Magazine content on land.com.
Contact your Regional Representative to get started promoting your properties the number one network of land listing sites.
Already a Land.com Network seller? Learn more about advanced advertising opportunities, including new and improved ad units on the redesigned LandWatch.