Matt Rand

Matt Rand

Matt Rand is the Senior Director of Marketing at Land.com, where he leads brand strategy and creative direction across LandWatch, Land And Farm, and LAND Magazines. With over two decades of experience in advertising and digital storytelling, Matt brings a sharp eye for innovation and a passion for connecting people with the land. Prior to joining Land.com, he held executive creative roles at agencies including Tocquigny, Lemi Shine, and Tribal DDB, crafting campaigns for both global brands and niche markets. When he’s not shaping the future of land marketing, Matt enjoys exploring the Texas Hill Country and discovering the stories behind America’s most iconic properties.

Articles by Matt Rand

A Smarter Way to Use Less Water on Your Land

As an agricultural landowner, water management is a key aspect of your property’s efficiency, costs, and yield. Smart irrigation strategies help optimize water use, maintain production levels, and mitigate losses during challenging conditions, especially as water demand rises in the spring or dry season. A practical approach to water efficiency...

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Why Your Land Needs More Water in Spring and What to Do About It

Where Land Buyers Are Finding Opportunity in Arkansas

The Process of Buying Land in Arkansas Explained

How to Buy Land in Florida: What First-Time Buyers Should Know

The Best Places to Buy Land in Florida for Long-Term Value

Selling Farm Land: What to Know Before You List Your Property

How to Sell Horse Property and Attract the Right Buyers

The Texas Land Selling Process Explained — Without the Legal Jargon

How To Navigate the Land Selling Process in Florida

Where to Buy Horse Property for Less: The Most Affordable States

Weatherproofing Your Land Investment: What Every Buyer Should Consider by Region

What Sets Montana Land Apart—and How to Navigate the Buying Process

Your Complete Guide to Buying Land in Colorado

Why More People Are Buying Land in Georgia—and How You Can Too

The Top 5 Best Places to Buy Land in Georgia Today